Study to Assess the Prevalence of Soft Drinking and its Determinants among the School going Children of Gwalior city

Background: Over the time there has been spectrum of changes in the universe. It may be at physical, chemical and cultural level. People have adopted newer life styles like their working style, clothing’s, food habits and so on. One of the pertinent example of this newer food habits is rising consumption of soft drinks rather than traditional home made drinks. This study was aimed to find out various determinants responsible for this rising trend of soft drinking so that effective intervention can be undertaken to overcome this creeping problem. Objectives: To find out the prevalence of soft drinking consumption among the students and to assess the determinants of soft drink consumption among the students. Materials and methods: It was a cross sectional study. A sample of 200 students was selected from the both govt. and private schools by stratified random sampling. Then they all were interviewed by using pre tested, semi structured proforma. Later on data was analyzed manually and by using suitable statistical software. Results: Frequent drinking of soft drinks was found more among the students of private schools than govt. (p < 0.05). A significant association was found between pocket money, TV watching and frequency of soft drinking (p< 0.05).Other reasons which were found to be responsible by far for frequent soft drinking like lack of awareness regarding hazards, frequent TV watching, desire of new taste, lack of health education from the parents side etc. Conclusion: Soft drinking consumption is creeping day by day amongst the children with out knowing their hazards. And they are the future of any country so there should be effective intervention from both sides govt. as well as parents to get rid of it at earliest.